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  Sustainable and Socially Responsible Investing is more than a viable investment strategy...It's a powerful force of change.







Krista Strohoffer is a licensed financial advisor. She helps her clients identify their goals and dreams and develop a strategy to reach them. These goals might include a comfortable retirement, education savings, or a first time home purchase.

During this process, Krista spends a great deal of time educating her clients. She believes that knowledge is power and that with financial knowledge comes financial freedom. Krista is also a firm believer that everyone deserves and can benefit from professional financial advice, regardless of their net worth or investable assets.

Krista has specialized in Sustainable and Socially Responsible Investing (SRI) since 1999. When selecting investments, SRI looks beyond the financials to include the environmental, social and governance (ESG) records of a particular investment.

How a company treats its employees, its community, the environment and the consumers of its products sheds light on how well that company is managed and how well that company is likely to compete in the long term. These non-financial variables are ESG variables.

In 2005 the Asset Management Working Group (AMWG) of the United Nations Environmental Program Finance Initiative (UNEP FI) commissioned the law firm Freshfields Bruckhaus Deringer to write a report entitled “A Legal Framework for the Integration of Environmental, Social and Governance Issues into Institutional Investment. “ Referred to as the “Freshfields Report” it stated that

“…integrating ESG considerations into an investment analysis so as to more reliably predict
financial performanceis clearly permissible and is arguably required.”


Copyrightę 2008   Principled Investing LLC - All Rights  Reserved
Securities offered through Portfolio Resources Group, Inc., Member FINRA, SIPC, MSRB, FSI.
Advisory Services provided through Portfolio Resources Advisor Group, Inc. (PRAG), a registered investment advisor and a Portfolio Resources Group Company.
Advisory accounts carried by TD Ameritrade Institutional, Schwab Institutional, and Pershing LLC. Member NYSE/SIPC, a subsidiary of The Bank of New York Mellon Corporation.
Principled Investing LLC is a DBA of Krista Strohoffer who is an Investment Advisor Representative (IAR) of PRAG and a Registered Representative of PRG.